For high growth startups and tech companies, content marketing has become an essential technique for building audiences and establishing brands. A recent survey by the Content Marketing Institute revealed that 91% of B2B respondents said they were engaged in content marketing, but only 65% said their overall success in the field has increased within the last year. Why is that? There are a number of common content marketing myths that are still preventing businesses from realizing the full impact of content for their brand in 2018. With so much misleading and confusing information out there, we’ll break down these misconceptions to show how you can build a content marketing strategy that allows you to carve out marketshare and position your brand as a beacon of experience and insight within your industry.