Fond followers of Bourbon have probably read our previous article about the basics of how to find great writers. With the help of that guide, you’ve hopefully now identified your buyer persona and selected the collaboration options that fit your budget and content writing needs. However, the most difficult challenge is still ahead: not only to have to locate writers in the first place, but you’ll need to ensure they are up to your required standards, are reliable, and fit with your company’s ethos and approach.
Thanks to the growing phenomenon of content shock, the buzzing skyscraper technique and with so many businesses producing content these days, there are new standards for your content. A typical blog post should be at least 1200 words if you want it to make an impact on your SEO, brand awareness or inbound marketing leads. Trying to squeeze high quality, relevant content into less than 600 words simply isn’t feasible, since these posts will be outperformed by more in-depth material.