What Is A Style Guide And Why Is It Important
What Is A Style Guide?
A style guide is a road map that helps you to communicate your brand’s character and voice accurately, authentically and consistently. It can include anything from key company messaging, to specific terminology you use, to grammar, spelling and punctuation, to tonal elements like jokes and abbreviations. The idea is to standardize the way your brand speaks to its users in a centralised rulebook. This means all writers, whether they’re your marketing department, content marketing agency, tech lead or CEO, can follow it to ensure high-quality communications that are true to your brand personality at all times.