content-marketing

Put Your Content Marketing On Autopilot.

We know you understand the value of content marketing and have already incorporated inbound strategies into your business, but the lack of consistency makes it difficult to quantify your results and build momentum. Even worse, when your focus and creative energy is spread too thin, your core business suffers.

Content marketing and lead nurturing require constant dedication and research to become a sustainable source of leads. You know it's important, but producing smart, engaging content every single week and managing an email marketing funnel pulls your team away from what really demands their attention: improving your product and closing more sales.

That's where we come in.

Bourbon provides
done-for-you
content marketing for startups.

We deliver relevant educational content on a weekly basis that captures targeted leads and guides them through an automated email nurturing process until they're ready to close. We manage this process for you so your marketing never goes "cold" when your focus is required elsewhere.

More importantly, we give you back what you need most...time.

Audience Research & Inbound Strategy

Our deep dive into your audience uncovers their true pain points and needs. We incorporate this research into your inbound marketing roadmap.

Marketing Automation & Lead Nurturing

  Automated drip email campaigns capture new leads, establish credibility, and guide prospects down your customer acquisition funnel.

Content Production & Social Promotion

We create, manage and optimize your content marketing program into a lead generating asset that grows stronger by the week.

our-philosophy-is

The secret to growing your business  isn’t a secret at all.
It simply comes down to creating value and sharing it.

content-marketing-for-startups

Content Marketing For High-Growth Startups

Any online content service can deliver word count. You need people who know your industry and understand your customers' needs. From Day 1, you'll be working directly with our tech writers to plan, create and deliver educational content tailor-made for your target audience:

 

ECommerce

SaaS/Cloud

Internet of Things

Big Data

Computer Vision

Fintech

Logistics - Last mile

Virtual Reality & Gaming

Cybersecurity

Mobile

UI/UX

Sharing Economy

 

what-we-do

We deliver high-quality content on a consistent basis so you can be free to focus on improving your product

Bourbon provides the consistent and quality production of lead-generating content and automated drip email campaigns that are designed to grow your audience.

93

% of B2B decision makers that use search to begin the buying process 

80

% saved in average cost per lead after 5 months of inbound marketing 

61

% of consumers more likely to buy from a company that delivers custom content 

54

% more leads when using inbound vs. traditional marketing tactics 

testimonials
  • We’re an early stage SaaS company that needed a team we could trust to produce high-level content to a niche audience. We found it with Bourbon.  

    Kompyte
  • Bourbon helped us balance our inbound marketing efforts. We still direct our strategy, but they help us meet our objectives, especially when we’re busy. 

    Kviar Groupe
  •  
  • We’re product people. I know content marketing is important, but I’m so happy Bourbon handles our lead-gen so we can focus on what we love doing.

    Meetmaps
content-marketing-packages

Content Marketing Packages

Our end-to-end content packages are designed specifically to engage your target audience, increase your traffic, and funnel new subscribers into your lead pipeline. By partnering with Bourbon, your prospects will receive constant attention, even when yours is pulled elsewhere.

Launch

The framework for long-term success
  • Deep Dive Audience Research
  • Documented Content Marketing Strategy and Editorial Calendar
  • 1 Lead Generating Asset (email course, e-book or similar)
  • Social Media Strategic Guide + Influencer Marketing Tactics
  • Inbound Marketing Automation Setup

Engage

Stay connected and nurture your leads
  • Bi-weekly Articles: 1200+ words each + custom graphics
  • Bi-weekly Newsletter & Call-to-Action
  • Marketing Automation Management
  • Social Media Promotion + Syndication + Influencer Marketing
  • Monthly Reporting with ROI Impact

Don’t need all the bells and whistles? We have content-only packages, too. No long-term contracts, cancel anytime. All content is ghostwritten so you maintain full ownership and can designate authorship to your team.

Want to see some examples of our work? Request content samples below.

contact-us

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