Smart Content For
Data-Driven Companies

content-marketing

It’s Time To Standardize Your Digital Marketing.

Content marketing and digital advertising require constant dedication and analysis to become a sustainable source of leads. Producing smart, engaging content every single week and optimizing your social campaigns pulls your team away from what really demands their attention: improving your product and closing more sales.

That's where we come in.

Bourbon brings
stability to your
high-growth marketing goals.

We deliver high-level, educational content and optimize your ad campaigns in order capture targeted prospects and guide them into your marketing funnel. We handle this for you so your digital channels stay consistent and never go "cold", especially when your focus is demanded elsewhere.

Research & Strategy

Deep-dive SEO audit, keyword research and competitor analysis uncovers long-term opportunities and identifies low-hanging fruit.

Content Production

 Invest that data into an inbound lead generating machine by creating in a long-term digital asset that grows stronger by the week.

Social Promotion

Leverage the experience and lessons learned from an expert that’s invested over €3M in social media advertising over the last 5 years.

 

It’s Time To Standardize Your Digital Marketing. March 29th, 2018scottmackin@gmail.com

our-philosophy-is

The secret to growing your business simply comes down to
creating value and sharing it. Every single day.

Our Philosophy is March 29th, 2018scottmackin@gmail.com

content-marketing-for-startups

Content Marketing For High-Growth Companies

Any online content service can deliver word count. You need people who know your industry and understand your customers' needs. All of our tech writers are professionally trained to create and deliver educational content tailor-made for your target audience:

 

AI & Computer Vision

SaaS/Cloud

Internet of Things

Big Data

Advanced UI/UX

Smart Cities

Logistics & Last Mile

AR/VR/Mixed Reality

Cybersecurity

Mobile

Enterprise

Co-working

 

Content Marketing For High-Growth Companies March 30th, 2018scottmackin@gmail.com

what-we-do

We deliver high-quality content on a consistent basis so you can be free to focus on improving your product

Bourbon provides the consistent and quality production of lead-generating content and automated drip email campaigns that are designed to grow your audience.

93

% of B2B decision makers that use search to begin the buying process 

80

% saved in average cost per lead after 5 months of inbound marketing 

61

% of consumers more likely to buy from a company that delivers custom content 

54

% more leads when using inbound vs. traditional marketing tactics 

We deliver high-quality content on a consistent basis so you can be free to focus on improving your product February 21st, 2016scottmackin@gmail.com

brands

TRUSTED BY WORLD-CLASS GLOBAL BRANDS

 

Brands July 24th, 2018scottmackin@gmail.com

content-marketing-packages

Digital Marketing Packages

Our end-to-end content packages are designed specifically to engage your target audience, increase your traffic, and drive new leads into your marketing funnel. By partnering with Bourbon, your digital channels will always receive constant attention, even when yours is pulled elsewhere.

LAUNCH

Your documented strategic roadmap

• SEO audit, target audience analysis & keyword research report
• 3-month documented content marketing strategy and editorial calendar
• 1 lead generating asset (email course, e-book or similar)
• Social media strategic guide + influencer marketing tactics
• Drip email marketing automation setup

CONTENT

Completely managed, built for growth

• Long-form articles published weekly, optimised for SEO + custom graphics
• Drip marketing automation consulting & management
• Social media promotion + syndication + influencer outreach
• Landing pages, newsletters & ad copy
• Quarterly report with ROI impact

SOCIAL

Maximum return on your performance ad spend

• Detailed performance audit & 2 full-day strategic workshops to train your team
• Facebook Pixel installation, lookalike audience creation and full-funnel strategies
• Scalable A/B testing structure and customized weekly performance report
• 24/7 Emergency support via phone, email & Skype

ON DEMAND

One-off projects when you're in a bind

• Content on-demand: you direct, we deliver
• SEO audit & keyword research report
• Lead generating asset (ie: e-book, white paper, email course, etc)
• Video production, graphic animation & post-production

No long-term contracts and you can cancel anytime.

All content is ghostwritten so you maintain full ownership and can designate authorship to your team.

Want to see some examples of our work? Meet our clients or request content samples here.

Digital Marketing Packages March 27th, 2018scottmackin@gmail.com