What Is A Style Guide And Why Is It Important

What Is A Style Guide?

A style guide is a road map that helps you to communicate your brand’s character and voice accurately, authentically and consistently. It can include anything from key company messaging, to specific terminology you use, to grammar, spelling and punctuation, to tonal elements like jokes and abbreviations. The idea is to standardize the way your brand speaks to its users in a centralised rulebook. This means all writers, whether they’re your marketing department, content marketing agency, tech lead or CEO, can follow it to ensure high-quality communications that are true to your brand personality at all times. Read more

Building a relationship of trust with potential customers takes time and careful positioning. You want to start instilling confidence in your brand from day one, but you don’t want to force your products on your customers, or push them to give up personal information without good reason. With their mailbox full of newsletters and noise about other products, they’ll simply head elsewhere. Enter your lead magnet.

Lead magnets are all about converting traffic into leads. In other words, turning anonymous visitors into contacts with a name, email, phone number or similar. Great SEO can bring you more website traffic and some direct sales, but most visitors aren’t ready to buy. Lead magnets therefore help businesses nurture visitors until they’re ready to make the jump.

Lead Magnets allow you to deliver genuine value to potential customers, whilst simultaneously growing your email list, building your customer data, generating leads, and paving the way for a long-term customer relationship. They’re particularly effective if you’re a young tech startup without much customer data that’s looking to build authority rapidly through value-additive content. Read more