Writing and distributing content without an editorial calendar is naive. In fact, it’s about as smart as believing you’ll be able to assemble an IKEA “Billy” bookshelf without the instructions. Of course, ultimately you might get there, but it will cost you a lot more money, time and stress. Think of it, would you go on to build a house without choosing a good location and that the ground can support it, and without a clear idea of how you want it to look, what materials it will need and in what quantity, what construction steps it will require and in what order, and how much time and resources you will need for it? Unless you want your house to look like the one below, you’ll probably opt for drafting up a plan first.