Content Marketing

In comparison to fully-grown, long-established companies, startups today face many unique challenges. For starters, as you figure out your product market, you might not have a clear customer profile in mind. That means the whole process of locating your target audience is a lot more complicated, since you can’t take advantage of existing data and trends. For startups, conducting audience research that’s in line with a marketing strategy can be tricky, but it’s certainly not impossible.

Right off the bat – if you have data you can build on, use it. Ideally, startups need to have a clear idea of who they are selling their product or service to, so that all information gathered is relevant and carefully directed. However, if that isn’t available to you, you’ll need to start from scratch. Luckily, we are here to show you how to get started: Read more

Writing and distributing content without an editorial calendar is naive. In fact, it’s about as smart as believing you’ll be able to assemble an IKEA “Billy” bookshelf without the instructions. Of course, ultimately you might get there, but it will cost you a lot more money, time and stress. Think of it, would you go on to build a house without choosing a good location and that the ground can support it, and without a clear idea of how you want it to look, what materials it will need and in what quantity, what construction steps it will require and in what order, and how much time and resources you will need for it? Unless you want your house to look like the one below, you’ll probably opt for drafting up a plan first. Read more